A £10,000 website that generates £100,000 of new business is obviously a no-brainer, so why do so many business owners quibble over spending even a few thousand on a professional web design?
It’s a matter of experience.
We find that most business owners who view websites as an expense, have never had a web site that’s generated significant levels of new business for them. Otherwise they’d be viewing it as an investment, not an expense.
Once you experience either first-hand, or vicariously through other business owners, just what a well designed and effectively promoted web site can do for a fast-growing business, it then very much shifts the focus from “How much will it cost me?”, to “What return on investment should I expect?”
The next time you contact a web design company like us, don’t ask “How much will it cost?”
Instead, ask them to review your online opportunities for business generation. Ask them to estimate the return on investment.
A pro web designer won’t bawk at that question. They’ll be able to give you at least a rough estimate of your expected ROI, based on the cost of attracting traffic (visitors) to your site, and the number of sales leads and enquiries those visitors will generate, in conjunction with estimated Conversion Rate Percentage (CR%)… a critical concept which we’ll explore in our next article.
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