Email marketing is still one of the most effective web marketing tactics possible. Here are some of our favourite services.
For simple email marketing we use and recommend Aweber. It’s a brilliant service – easy to use and very reliable. They’ve also written a useful guide which explains the concept of email marketing and how you can use it to automatically increase your sales and profits too – Growing your Business with Email Marketing.
If you already know about email marketing and are looking for a complete business marketing automation system then we’ve also used InfusionSoft in the past, and it’s incredibly powerful. The only caveat is it’s probably not suited for beginners to online marketing and costs more than Aweber, but for some businesses it’ll be the ideal solution.